/* ─── RESET & BASE ─────────────────────────────────────────────── */


    /* ─── BRAND TOKENS ─────────────────────────────────────────────── */
    :root {
      --msm-red:     #E8002D;
      --msm-dark:    #0D0D0D;
      --msm-navy:    #0A1628;
      --msm-gold:    #C9A84C;
      --msm-cream:   #F5F4F0;
      --msm-white:   #FFFFFF;
      --msm-gray:    #6B7280;
      --msm-light:   #ECEAE4;
      --msm-border:  #D8D4CB;
    }

    /* ─── UTILITY ──────────────────────────────────────────────────── */
    .container { max-width: 1230px; margin: 0 auto;  }
    .container--wide { max-width: 1400px; margin: 0 auto;  }

    /* ─── NAV ──────────────────────────────────────────────────────── */
/*    .nav {
      position: fixed;
      top: 0; left: 0; right: 0;
      z-index: 200;
      background: rgba(255,255,255,0.97);
      backdrop-filter: blur(12px);
      border-bottom: 1px solid var(--msm-border);
    }
    .nav__inner {
      display: flex;
      align-items: center;
      justify-content: space-between;
      height: 68px;
    }
    .nav__logo {
      display: flex;
      align-items: center;
      flex-shrink: 0;
    }
    .nav__logo img {
      height: 40px;
      width: auto;
      display: block;
    }
    .nav__series {
      font-size: 11px;
      font-weight: 600;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--msm-gray);
      padding: 6px 14px;
      border: 1px solid var(--msm-border);
      border-radius: 2px;
    }
    .nav__cta {
      background: var(--msm-red);
      color: #fff;
      font-size: 13px;
      font-weight: 700;
      padding: 10px 22px;
      border-radius: 3px;
      letter-spacing: 0.02em;
      transition: background 0.2s;
    }
    .nav__cta:hover { background: #c4001f; }*/

    /* ─── HERO ─────────────────────────────────────────────────────── */
    .hero {
      position: relative;
      min-height: 100vh;
      display: flex;
      align-items: flex-end;
      overflow: hidden;
      padding-top: 68px;
    }
    .hero__bg {
      position: absolute;
      inset: 0;
      background-image: url('../images/istanbul-hero.jpg');
      background-size: cover;
      background-position: center 40%;
      transform: scale(1.04);
      transition: transform 8s ease;
    }
    .hero__bg::after {
      content: '';
      position: absolute;
      inset: 0;
      background: linear-gradient(
        160deg,
        rgba(10,22,40,0.84) 0%,
        rgba(10,22,40,0.58) 45%,
        rgba(10,22,40,0.90) 100%
      );
    }
    .hero__noise {
      position: absolute;
      inset: 0;
      background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
      opacity: 0.4;
      pointer-events: none;
      z-index: 1;
    }
    .hero__content {
      position: relative;
      z-index: 2;
      width: 100%;
      padding: 80px 0 72px;
    }
    .hero__grid {
      display: grid;
      grid-template-columns: 1fr 420px;
      gap: 64px;
      align-items: end;
    }
    .hero__eyebrow {
      display: flex;
      align-items: center;
      gap: 12px;
      margin-bottom: 28px;
    }
    .hero__series-tag {
      font-size: 10px;
      font-weight: 700;
      letter-spacing: 0.16em;
      text-transform: uppercase;
      color: var(--msm-gold);
    }
    .hero__dot {
      width: 4px; height: 4px;
      border-radius: 50%;
      background: rgba(255,255,255,0.3);
    }
    .hero__category {
      font-size: 10px;
      font-weight: 600;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      color: rgba(255,255,255,0.5);
    }
    .hero__title {
      font-family: 'Playfair Display', serif;
      font-size: clamp(38px, 5vw, 64px)!important;
      font-weight: 800!important;
      color: #fff;
      line-height: 1.08;
      letter-spacing: -0.02em;
      margin-bottom: 12px;
    }
    .hero__title em {
      font-style: normal;
      color: var(--msm-gold);
    }
    .hero__subtitle {
      font-size: clamp(15px, 1.7vw, 18px);
      font-weight: 400;
      color: rgba(255,255,255,0.72);
      line-height: 1.55;
      margin-bottom: 36px;
      max-width: 560px;
    }
    .hero__meta {
      display: flex;
      align-items: center;
      gap: 24px;
      flex-wrap: wrap;
      margin-bottom: 32px;
    }
    .hero__meta-item {
      display: flex;
      align-items: center;
      gap: 8px;
      font-size: 12px;
      font-weight: 500;
      color: rgba(255,255,255,0.55);
    }
    .hero__meta-item i { color: var(--msm-gold); font-size: 11px; }

    /* Hero action buttons row */
    .hero__actions {
      display: flex;
      align-items: center;
      gap: 14px;
      flex-wrap: wrap;
    }
    .hero__preview-btn {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      padding: 13px 24px;
      border: 1.5px solid rgba(255,255,255,0.35)!important;
      border-radius: 3px!important;
      font-size: 13px;
      font-weight: 700;
      font-family: 'Inter', sans-serif;
      color: #fff;
      background: rgba(255,255,255,0.08);
      cursor: pointer!important;
      letter-spacing: 0.04em;
      transition: background 0.2s, border-color 0.2s;
      backdrop-filter: blur(4px);
      background-color:transparent!important;
    }
    .hero__preview-btn:hover {
      background: rgba(255,255,255,0.14);
      border-color: rgba(255,255,255,0.6);
    }
    .hero__preview-btn i { font-size: 12px; }
    .hero__scroll {
      margin-top: 40px;
      display: flex;
      align-items: center;
      gap: 10px;
      font-size: 11px;
      font-weight: 600;
      letter-spacing: 0.1em;
      text-transform: uppercase;
      color: rgba(255, 255, 255, 0.35) !important;
      cursor: pointer !important;
      background-color: transparent !important;
      border: none !important;
    }
    .hero__scroll-line {
      width: 32px;
      height: 1px;
      background: rgba(255,255,255,0.25);
    }

    /* Hero Form Card */
    .hero__form-card {
      background: #fff;
      border-radius: 6px;
      padding: 36px 32px;
      box-shadow: 0 24px 80px rgba(0,0,0,0.32);
      position: relative;
    }
    .hero__form-card::before {
      content: '';
      position: absolute;
      top: 0; left: 0; right: 0;
      height: 3px;
      background: var(--msm-red);
      border-radius: 6px 6px 0 0;
    }
    .form-card__label {
      font-size: 10px;
      font-weight: 700;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      color: var(--msm-red);
      margin-bottom: 6px;
    }
    .form-card__title {
      font-size: 20px!important;
      font-weight: 800!important;
      color: var(--msm-dark);
      line-height: 1.25;
      margin-bottom: 6px;
      letter-spacing: -0.02em;
    }
    .form-card__sub {
      font-size: 13px;
      color: var(--msm-gray);
      line-height: 1.5;
      margin-bottom: 24px;
      padding-bottom: 20px;
      border-bottom: 1px solid var(--msm-border);
    }
    .form__group { margin-bottom: 14px!important; }
    .form__group label {
      display: block!important;
      font-size: 11px!important;
      font-weight: 600!important;
      color: var(--msm-dark)!important;
      margin-bottom: 5px!important;
      letter-spacing: 0.03em!important;
    }
    .form__group input,
    .form__group select {
    width: 100% !important;
    padding: 11px 14px !important;
    border: 1.5px solid var(--msm-border) !important;
    border-radius: 3px !important;
    font-size: 13px !important;
    font-family: 'Inter', sans-serif !important;
    color: var(--msm-dark) !important;
    background: #fafaf8 !important;
    transition: border-color 0.2s, box-shadow 0.2s !important;
    outline: none !important;
    -webkit-appearance: none !important;
    }
    .form__group input:focus,
    .form__group select:focus {
      border-color: var(--msm-red)!important;
      box-shadow: 0 0 0 3px rgba(232,0,45,0.08)!important;
      background: #fff!important;
    }
    form#wpforms-form-59990 .form__group {
    padding: 0;
    }

    /* WPForms Submit Button Style */
    #wpforms-submit-59990.form__submit {
    width: 100%;
    padding: 14px;
    background: var(--msm-red);
    color: #fff;
    font-size: 14px !important;
    font-weight: 700 !important;
    font-family: 'Inter', sans-serif;
    border: none !important;
    border-radius: 3px;
    cursor: pointer;
    letter-spacing: 0.04em;
    margin-top: 4px;
    transition: background 0.2s, transform 0.15s;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    text-decoration: none;
    }

    /* Add Download Icon Before Text */
    #wpforms-submit-59990.form__submit::before {
        content: "\f019"; /* Font Awesome download icon */
        font-family: "Font Awesome 6 Free", "Font Awesome 5 Free";
        font-weight: 900;
        font-size: 16px;
        display: inline-block;
    }

    /* Hover Effect */
    #wpforms-submit-59990.form__submit:hover {
    background-color: #c4001f !important;
    transform: translateY(-1px) !important;
    }
    .form__group select { cursor: pointer; }
    .form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
    .form__submit {
      width: 100%;
      padding: 14px;
      background: var(--msm-red);
      color: #fff !important;
      font-size: 14px;
      font-weight: 700 !important;
      font-family: 'Inter', sans-serif;
      border: none;
      border-radius: 3px;
      cursor: pointer;
      letter-spacing: 0.04em;
      margin-top: 4px;
      transition: background 0.2s, transform 0.15s;
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 8px;
      text-decoration: none;
    }
    .form__submit:hover { background: #c4001f; transform: translateY(-1px); }
    .form__submit:active { transform: translateY(0); }
    .form__privacy {
      font-size: 10.5px;
      color: var(--msm-gray);
      text-align: center;
      margin-top: 12px;
      line-height: 1.5;
    }
    .form__privacy a { color: var(--msm-red); }

    /* ─── STATS TICKER ─────────────────────────────────────────────── */
    .ticker {
      background: var(--msm-dark);
      padding: 0;
      overflow: hidden;
      border-bottom: 1px solid rgba(255,255,255,0.06);
    }
    .ticker__track {
      display: flex;
      align-items: stretch;
    }
    .ticker__item {
      display: inline-flex;
      align-items: center;
      gap: 10px;
      padding: 18px 40px;
      border-right: 1px solid rgba(255,255,255,0.06);
      flex: 1;
    }
    .ticker__num {
      font-size: 22px;
      font-weight: 900;
      color: var(--msm-red);
      letter-spacing: -0.03em;
      white-space: nowrap;
    }
    .ticker__label {
      font-size: 11px;
      font-weight: 500;
      color: rgba(255,255,255,0.5);
      line-height: 1.35;
    }

    /* ─── SECTIONS ─────────────────────────────────────────────────── */
    section { position: relative; }

    /* ─── ABOUT WHITEPAPER ─────────────────────────────────────────── */
    .about {
      padding: 96px 0;
      background: var(--msm-white);
    }
    .about__grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 80px;
      align-items: center;
    }
    .section-eyebrow {
      display: flex;
      align-items: center;
      gap: 12px;
      margin-bottom: 20px;
    }
    .section-eyebrow__line {
      width: 32px;
      height: 2px;
      background: var(--msm-red);
      flex-shrink: 0;
    }
    .section-eyebrow__text {
      font-size: 10px;
      font-weight: 700;
      letter-spacing: 0.16em;
      text-transform: uppercase;
      color: var(--msm-red);
    }
    .section-title {
      font-family: 'Playfair Display', serif;
      font-size: clamp(28px, 3.5vw, 42px)!important;
      font-weight: 800!important;
      color: var(--msm-dark);
      line-height: 1.1;
      letter-spacing: -0.02em;
      margin-bottom: 20px;
    }
    .section-body {
      font-size: 15px;
      color: #444;
      line-height: 1.72;
    }
    .section-body + .section-body { margin-top: 16px; }
    .about__visual { position: relative; }
    .about__img-wrap {
      position: relative;
      border-radius: 4px;
      overflow: hidden;
    }
    .about__img-wrap img {
      width: 100%;
      height: 440px;
      object-fit: cover;
      filter: saturate(0.85);
    }
    .about__img-badge {
      position: absolute;
      bottom: -20px;
      left: -20px;
      background: var(--msm-red);
      color: #fff;
      padding: 20px 24px;
      border-radius: 3px;
      box-shadow: 0 8px 32px rgba(232,0,45,0.3);
    }
    .about__img-badge strong {
      display: block;
      font-size: 32px;
      font-weight: 900;
      line-height: 1;
      letter-spacing: -0.04em;
    }
    .about__img-badge span {
      font-size: 11px;
      font-weight: 500;
      opacity: 0.85;
      margin-top: 2px;
      display: block;
    }
    .about__endorsement {
      margin-top: 36px;
      padding: 20px 24px;
      background: var(--msm-cream);
      border-left: 3px solid var(--msm-gold);
      border-radius: 0 3px 3px 0;
    }
    .about__endorsement p {
      font-size: 13.5px;
      font-style: italic;
      color: #555;
      line-height: 1.6;
      margin-bottom: 10px;
    }
    .about__endorsement cite {
      font-style: normal;
      font-size: 12px;
      font-weight: 700;
      color: var(--msm-dark);
    }
    .about__endorsement cite span {
      font-weight: 400;
      color: var(--msm-gray);
    }

    /* ─── KEY FINDINGS ─────────────────────────────────────────────── */
    .findings {
      padding: 96px 0;
      background: var(--msm-cream);
    }
    .findings__header {
      max-width: 600px;
      margin-bottom: 56px;
    }
    .findings__grid {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 2px;
      background: var(--msm-border);
    }
    .finding-card {
      background: var(--msm-white);
      padding: 36px 32px;
      position: relative;
      overflow: hidden;
      transition: transform 0.2s;
    }
    .finding-card:hover { transform: translateY(-3px); z-index: 1; box-shadow: 0 12px 40px rgba(0,0,0,0.1); }
    .finding-card__num {
      font-size: 56px;
      font-weight: 900;
      color: var(--msm-red);
      line-height: 1;
      letter-spacing: -0.04em;
      margin-bottom: 2px;
    }
    .finding-card__num-suffix { font-size: 28px; letter-spacing: -0.02em; }
    .finding-card__label {
      font-size: 11px;
      font-weight: 700;
      letter-spacing: 0.1em;
      text-transform: uppercase;
      color: var(--msm-gray);
      margin-bottom: 14px;
    }
    .finding-card__text { font-size: 14.5px; color: #444; line-height: 1.6; }
    .finding-card__corner {
      position: absolute;
      bottom: -16px; right: -16px;
      width: 64px; height: 64px;
      border-radius: 50%;
      background: rgba(232,0,45,0.04);
      border: 1px solid rgba(232,0,45,0.08);
    }

    /* ─── WHAT'S INSIDE ────────────────────────────────────────────── */
    .inside {
      padding: 96px 0;
      background: var(--msm-white);
    }
    .inside__grid {
      display: grid;
      grid-template-columns: 480px 1fr;
      gap: 80px;
      align-items: start;
    }
    .inside__sticky {
      position: sticky;
      top: 100px;
    }
    .toc-list {
      list-style: none;
      margin-top: 40px;
      padding: 0;
    }
    .toc-list li {
      display: flex;
      align-items: flex-start;
      gap: 16px;
      padding: 16px 0;
      border-bottom: 1px solid var(--msm-border);
    }
    .toc-list li:last-child { border-bottom: none; }
    .toc-list__num {
      font-size: 11px;
      font-weight: 700;
      color: rgba(232,0,45,0.4);
      width: 22px;
      flex-shrink: 0;
      padding-top: 2px;
    }
    .toc-list__content { flex: 1; }
    .toc-list__title {
      font-size: 14px;
      font-weight: 700;
      color: var(--msm-dark);
      margin-bottom: 3px;
      line-height: 1.3;
    }
    .toc-list__sub {
      font-size: 12px;
      color: var(--msm-gray);
      line-height: 1.4;
    }
    .toc-list__lock { font-size: 11px; color: var(--msm-border); align-self: center; }
    .toc-list__lock--visible { color: var(--msm-gold); }

    .insight-snippets { display: flex; flex-direction: column; gap: 24px; }
    .insight-card {
      border: 1px solid var(--msm-border);
      border-radius: 4px;
      overflow: hidden;
    }
    .insight-card__head {
      padding: 18px 24px;
      background: var(--msm-cream);
      display: flex;
      align-items: center;
      gap: 12px;
    }
    .insight-card__icon {
      width: 36px; height: 36px;
      background: var(--msm-red);
      border-radius: 3px;
      display: flex; align-items: center; justify-content: center;
      color: #fff;
      font-size: 14px;
      flex-shrink: 0;
    }
    .insight-card__head-title {
      font-size: 13px;
      font-weight: 700;
      color: var(--msm-dark);
      letter-spacing: -0.01em;
    }
    .insight-card__head-tag {
      font-size: 10px;
      font-weight: 600;
      color: var(--msm-gray);
      letter-spacing: 0.08em;
      text-transform: uppercase;
    }
    .insight-card__body { padding: 20px 24px; }
    .insight-card__body p { font-size: 14px; color: #444; line-height: 1.65; }
    .insight-card__stat {
      display: flex;
      align-items: center;
      gap: 14px;
      margin-top: 16px;
      padding-top: 14px;
      border-top: 1px solid var(--msm-border);
    }
    .insight-card__stat-num {
      font-size: 28px;
      font-weight: 900;
      color: var(--msm-red);
      letter-spacing: -0.03em;
      white-space: nowrap;
    }
    .insight-card__stat-label { font-size: 12px; color: var(--msm-gray); line-height: 1.4; }
    .insight-card__blur { filter: blur(4px); user-select: none; pointer-events: none; }
    .insight-card__gated {
      padding: 16px 24px;
      background: linear-gradient(to top, #fff 60%, rgba(255,255,255,0.7));
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 8px;
      font-size: 12px;
      font-weight: 600;
      color: var(--msm-gray);
      border-top: 1px solid var(--msm-border);
    }
    .insight-card__gated i { color: var(--msm-red); }

    /* ─── PULL QUOTE ───────────────────────────────────────────────── */
    .pullquote {
      padding: 80px 0;
      background: var(--msm-navy);
      position: relative;
      overflow: hidden;
    }
    .pullquote::before {
      content: '\201C';
      position: absolute;
      top: -40px; left: 40px;
      font-family: 'Playfair Display', serif;
      font-size: 320px;
      color: rgba(255,255,255,0.03);
      line-height: 1;
      pointer-events: none;
    }
    .pullquote__inner {
      max-width: 800px;
      margin: 0 auto;
      text-align: center;
      position: relative;
      z-index: 1;
    }
    .pullquote__text {
      font-family: 'Playfair Display', serif;
      font-size: clamp(22px, 3vw, 32px);
      font-weight: 700;
      color: #fff;
      line-height: 1.45;
      margin-bottom: 28px;
    }
    .pullquote__text em { font-style: italic; color: var(--msm-gold); }
    .pullquote__attr {
      font-size: 12px;
      font-weight: 600;
      color: rgba(255,255,255,0.4);
      letter-spacing: 0.1em;
      text-transform: uppercase;
    }

    /* ─── ISTANBUL FOCUS ───────────────────────────────────────────── */
    .istanbul { padding: 96px 0; background: var(--msm-cream); }
    .istanbul__grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 64px;
      align-items: center;
    }
    .istanbul__pills {
      display: flex;
      flex-wrap: wrap;
      gap: 8px;
      margin-top: 32px;
    }
    .pill {
      font-size: 12px;
      font-weight: 600;
      padding: 7px 16px;
      border-radius: 100px;
      border: 1px solid var(--msm-border);
      background: var(--msm-white);
      color: var(--msm-dark);
      display: flex;
      align-items: center;
      gap: 6px;
    }
    .pill i { color: var(--msm-red); font-size: 10px; }
    .istanbul__chart-area {
      background: var(--msm-white);
      border: 1px solid var(--msm-border);
      border-radius: 4px;
      padding: 32px;
    }
    .istanbul__chart-title { font-size: 13px; font-weight: 700; color: var(--msm-dark); margin-bottom: 6px; }
    .istanbul__chart-sub { font-size: 11px; color: var(--msm-gray); margin-bottom: 28px; }
    .bar-chart { display: flex; flex-direction: column; gap: 12px; }
    .bar-row { display: flex; flex-direction: column; gap: 4px; }
    .bar-row__label { display: flex; justify-content: space-between; align-items: center; }
    .bar-row__name { font-size: 12px; font-weight: 600; color: var(--msm-dark); }
    .bar-row__val { font-size: 12px; font-weight: 700; color: var(--msm-red); }
    .bar-row__track {
      height: 7px;
      background: var(--msm-light);
      border-radius: 4px;
      overflow: hidden;
    }
    .bar-row__fill {
      height: 100%;
      border-radius: 4px;
      background: var(--msm-red);
      transform-origin: left;
      animation: growBar 1.2s cubic-bezier(0.22, 1, 0.36, 1) forwards;
      transform: scaleX(0);
    }
    @keyframes growBar { to { transform: scaleX(1); } }
    .bar-row__fill--gold { background: var(--msm-gold); }
    .chart-note {
      font-size: 10.5px;
      color: var(--msm-gray);
      margin-top: 18px;
      padding-top: 14px;
      border-top: 1px solid var(--msm-border);
      font-style: italic;
    }
    .chart-locked {
      margin-top: 16px;
      padding: 14px 16px;
      background: var(--msm-cream);
      border-radius: 3px;
      display: flex;
      align-items: center;
      gap: 10px;
      font-size: 12px;
      color: var(--msm-gray);
      border: 1px dashed var(--msm-border);
    }
    .chart-locked i { color: var(--msm-red); }

    /* ─── WHO SHOULD READ ──────────────────────────────────────────── */
    .audience { padding: 80px 0; background: var(--msm-dark); }
    .audience__header { text-align: center; margin-bottom: 52px; }
    .audience__grid {
      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 2px;
      background: rgba(255,255,255,0.06);
    }
    .audience-card {
      background: rgba(255,255,255,0.04);
      padding: 32px 28px;
      transition: background 0.2s;
    }
    .audience-card:hover { background: rgba(255,255,255,0.07); }
    .audience-card__icon {
      width: 44px; height: 44px;
      border: 1px solid rgba(232,0,45,0.3);
      border-radius: 3px;
      display: flex; align-items: center; justify-content: center;
      color: var(--msm-red);
      font-size: 18px;
      margin-bottom: 18px;
    }
    .audience-card__title {
      font-size: 15px;
      font-weight: 700;
      color: #fff;
      margin-bottom: 10px;
      letter-spacing: -0.01em;
    }
    .audience-card__desc { font-size: 13px; color: rgba(255,255,255,0.45); line-height: 1.6; }

    /* ─── BOTTOM CTA ───────────────────────────────────────────────── */
    .cta-bottom { padding: 96px 0; background: var(--msm-white); }
    .cta-bottom__grid {
      display: grid;
      grid-template-columns: 1fr 480px;
      gap: 80px;
      align-items: center;
    }
    .cover-mock {
      background: var(--msm-navy);
      padding: 36px 28px;
      border-radius: 6px;
      position: relative;
      overflow: hidden;
      max-width: 320px;
      box-shadow: 8px 8px 0 0 var(--msm-cream), 8px 8px 0 1px var(--msm-border);
    }
    .cover-mock::before {
      content: '';
      position: absolute;
      inset: 0;
      background-image: url('../images/istanbul-hero.jpg');
      background-size: cover;
      background-position: center;
      opacity: 0.25;
    }
    .cover-mock__inner { position: relative; z-index: 1; }
    .cover-mock__series {
      font-size: 9px;
      font-weight: 700;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      color: var(--msm-gold);
      margin-bottom: 32px;
    }
    .cover-mock__title {
      font-family: 'Playfair Display', serif;
      font-size: 22px;
      font-weight: 800;
      color: #fff;
      line-height: 1.15;
      margin-bottom: 8px;
    }
    .cover-mock__sub { font-size: 12px; color: rgba(255,255,255,0.55); margin-bottom: 40px; }
    .cover-mock__logo-area {
      display: flex;
      align-items: center;
      gap: 10px;
      padding-top: 20px;
      border-top: 1px solid rgba(255,255,255,0.12);
    }
    .cover-mock__logo-area img { height: 24px; width: auto; filter: brightness(0) invert(1); opacity: 0.6; }
    .cover-mock__page-count {
      position: absolute;
      top: 20px; right: 20px;
      font-size: 10px;
      font-weight: 600;
      color: rgba(255,255,255,0.3);
    }
    .cta-bottom__list {
      list-style: none;
      margin-top: 28px;
      display: flex;
      flex-direction: column;
      gap: 12px;
      padding: 0;
    }
    .cta-bottom__list li {
      display: flex;
      align-items: flex-start;
      gap: 10px;
      font-size: 14px;
      color: #444;
      line-height: 1.5;
    }
    .cta-bottom__list li i { color: var(--msm-red); font-size: 12px; margin-top: 3px; flex-shrink: 0; }
    .cta-bottom__form-wrap {
      background: var(--msm-cream);
      border: 1px solid var(--msm-border);
      border-radius: 4px;
      padding: 40px 36px;
    }

    /* ─── FOOTER ───────────────────────────────────────────────────── */
    footer {
      background: var(--msm-dark);
      padding: 40px 0;
      border-top: 1px solid rgba(255,255,255,0.06);
    }
    .footer__inner {
      display: flex;
      align-items: center;
      justify-content: space-between;
      flex-wrap: wrap;
      gap: 20px;
    }
    .footer__logo img { height: 32px; width: auto; filter: brightness(0) invert(1); opacity: 0.75; }
    .footer__copy { font-size: 11.5px; color: rgba(255,255,255,0.3); line-height: 1.6; }
    .footer__links { display: flex; gap: 20px; }
    .footer__links a {
      font-size: 11px;
      font-weight: 500;
      color: rgba(255,255,255,0.35);
      letter-spacing: 0.06em;
      text-transform: uppercase;
      transition: color 0.2s;
    }
    .footer__links a:hover { color: rgba(255,255,255,0.7); }

    /* ─── SUCCESS STATE ────────────────────────────────────────────── */
    .form-success {
      display: none;
      text-align: center;
      padding: 20px 0;
    }
    .form-success__icon {
      width: 56px; height: 56px;
      background: #E8F5E9;
      border-radius: 50%;
      display: flex; align-items: center; justify-content: center;
      margin: 0 auto 16px;
      font-size: 22px;
      color: #2E7D32;
    }
    .form-success__title { font-size: 18px; font-weight: 800; color: var(--msm-dark); margin-bottom: 8px; }
    .form-success__msg { font-size: 13.5px; color: var(--msm-gray); line-height: 1.6; }
    .form-success__dl {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      margin-top: 20px;
      background: var(--msm-red);
      color: #fff;
      font-size: 13px;
      font-weight: 700;
      padding: 12px 24px;
      border-radius: 3px;
      cursor: pointer;
      transition: background 0.2s;
    }
    .form-success__dl:hover { background: #c4001f; }

    /* ─── PDF PREVIEW MODAL ────────────────────────────────────────── */
    .pdf-modal {
      display: none;
      position: fixed;
      inset: 0;
      z-index: 9999;
      background: rgba(10,22,40,0.88);
      backdrop-filter: blur(6px);
      align-items: center;
      justify-content: center;
      padding: 20px;
    }
    .pdf-modal.is-open {
      display: flex;
      animation: fadeIn 0.25s ease;
    }
    @keyframes fadeIn { from { opacity: 0; } to { opacity: 1; } }
    .pdf-modal__shell {
      background: var(--msm-dark);
      border-radius: 8px;
      width: 100%;
      max-width: 860px;
      max-height: 90vh;
      display: flex;
      flex-direction: column;
      overflow: hidden;
      box-shadow: 0 40px 120px rgba(0,0,0,0.6);
      animation: slideUp 0.28s cubic-bezier(0.22,1,0.36,1);
    }
    @keyframes slideUp { from { transform: translateY(24px); opacity:0; } to { transform: translateY(0); opacity:1; } }
    .pdf-modal__topbar {
      display: flex;
      align-items: center;
      justify-content: space-between;
      padding: 16px 24px;
      border-bottom: 1px solid rgba(255,255,255,0.07);
      flex-shrink: 0;
    }
    .pdf-modal__topbar-left {
      display: flex;
      align-items: center;
      gap: 14px;
    }
    .pdf-modal__logo img { height: 28px; width: auto; filter: brightness(0) invert(1); opacity: 0.85; }
    .pdf-modal__badge {
      font-size: 10px;
      font-weight: 700;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--msm-gold);
      padding: 4px 10px;
      border: 1px solid rgba(201,168,76,0.3);
      border-radius: 2px;
    }
    .pdf-modal__title {
      font-size: 13px;
      font-weight: 700;
      color: #fff;
    }
    .pdf-modal__title span { color: rgba(255,255,255,0.4); font-weight: 400; margin-left: 6px; font-size: 12px; }
    .pdf-modal__close {
      width: 34px; height: 34px;
      border-radius: 50%;
      border: 1px solid rgba(255,255,255,0.12);
      background: transparent;
      color: rgba(255,255,255,0.5);
      cursor: pointer;
      display: flex; align-items: center; justify-content: center;
      font-size: 14px;
      transition: background 0.2s, color 0.2s;
    }
    .pdf-modal__close:hover { background: rgba(255,255,255,0.1); color: #fff; }

    /* Page viewer */
    .pdf-modal__viewer {
      flex: 1;
      overflow-y: auto;
      padding: 28px 32px;
      display: flex;
      flex-direction: column;
      gap: 4px;
      background: #1a1a1a;
    }
    .pdf-modal__viewer::-webkit-scrollbar { width: 5px; }
    .pdf-modal__viewer::-webkit-scrollbar-track { background: transparent; }
    .pdf-modal__viewer::-webkit-scrollbar-thumb { background: rgba(255,255,255,0.15); border-radius: 10px; }

    /* Individual mock pages */
    .mock-page {
      background: #fff;
      border-radius: 3px;
      overflow: hidden;
      box-shadow: 0 4px 24px rgba(0,0,0,0.35);
      margin-bottom: 20px;
    }
    .mock-page__header {
      background: var(--msm-navy);
      padding: 28px 36px 24px;
      position: relative;
      overflow: hidden;
    }
    .mock-page__header::before {
      content: '';
      position: absolute;
      inset: 0;
      background-image: url('../images/istanbul-hero.jpg');
      background-size: cover;
      background-position: center 30%;
      opacity: 0.2;
    }
    .mock-page__header-inner { position: relative; z-index: 1; }
    .mock-page__series {
      font-size: 9px;
      font-weight: 700;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      color: var(--msm-gold);
      margin-bottom: 12px;
    }
    .mock-page__h1 {
      font-family: 'Playfair Display', serif;
      font-size: 26px;
      font-weight: 800;
      color: #fff;
      line-height: 1.15;
      margin-bottom: 6px;
    }
    .mock-page__h1 em { color: var(--msm-gold); font-style: normal; }
    .mock-page__tagline {
      font-size: 12px;
      color: rgba(255,255,255,0.55);
      margin-bottom: 18px;
    }
    .mock-page__logo-row {
      display: flex;
      align-items: center;
      gap: 10px;
      padding-top: 16px;
      border-top: 1px solid rgba(255,255,255,0.1);
      margin-top: 16px;
    }
    .mock-page__logo-row img { height: 20px; filter: brightness(0) invert(1); opacity: 0.65; }
    .mock-page__body { padding: 28px 36px; }
    .mock-page__section-label {
      font-size: 9px;
      font-weight: 700;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      color: var(--msm-red);
      margin-bottom: 8px;
    }
    .mock-page__heading {
      font-family: 'Playfair Display', serif;
      font-size: 18px;
      font-weight: 800;
      color: var(--msm-dark);
      line-height: 1.2;
      margin-bottom: 12px;
    }
    .mock-page__text {
      font-size: 13px;
      color: #444;
      line-height: 1.7;
      margin-bottom: 12px;
    }
    .mock-page__stat-row {
      display: grid;
      grid-template-columns: repeat(3,1fr);
      gap: 2px;
      background: var(--msm-border);
      margin: 16px 0;
    }
    .mock-stat {
      background: var(--msm-cream);
      padding: 14px 16px;
      text-align: center;
    }
    .mock-stat__num {
      font-size: 26px;
      font-weight: 900;
      color: var(--msm-red);
      letter-spacing: -0.04em;
      line-height: 1;
    }
    .mock-stat__label { font-size: 10px; color: var(--msm-gray); margin-top: 3px; line-height: 1.3; }
    .mock-page__divider { height: 1px; background: var(--msm-border); margin: 16px 0; }
    .mock-page__toc-item {
      display: flex;
      align-items: flex-start;
      gap: 10px;
      padding: 8px 0;
      border-bottom: 1px solid var(--msm-light);
    }
    .mock-page__toc-item:last-child { border-bottom: none; }
    .mock-toc-num { font-size: 10px; font-weight: 700; color: rgba(232,0,45,0.5); width: 20px; flex-shrink: 0; padding-top: 1px; }
    .mock-toc-title { font-size: 12px; font-weight: 700; color: var(--msm-dark); line-height: 1.3; }
    .mock-toc-sub { font-size: 10.5px; color: var(--msm-gray); margin-top: 1px; }
    .mock-page__quote {
      background: var(--msm-navy);
      padding: 16px 20px;
      border-radius: 3px;
      margin: 14px 0;
    }
    .mock-page__quote p {
      font-size: 12px;
      font-style: italic;
      color: rgba(255,255,255,0.75);
      line-height: 1.6;
    }
    .mock-page__quote cite {
      display: block;
      font-size: 10px;
      font-weight: 700;
      color: var(--msm-gold);
      margin-top: 8px;
      font-style: normal;
    }
    .mock-bar { margin: 6px 0; }
    .mock-bar__label { display: flex; justify-content: space-between; font-size: 11px; color: var(--msm-dark); font-weight: 600; margin-bottom: 3px; }
    .mock-bar__track { height: 6px; background: var(--msm-light); border-radius: 3px; overflow: hidden; }
    .mock-bar__fill { height: 100%; border-radius: 3px; background: var(--msm-red); }
    .mock-bar__fill--gold { background: var(--msm-gold); }

    /* Page 5: CTA wall */
    .mock-page--cta {
      background: var(--msm-navy);
      position: relative;
      overflow: hidden;
    }
    .mock-page--cta::before {
      content: '';
      position: absolute;
      inset: 0;
      background-image: url('../images/istanbul-hero.jpg');
      background-size: cover;
      background-position: center;
      opacity: 0.15;
    }
    .mock-page--cta .mock-cta-inner {
      position: relative;
      z-index: 1;
      padding: 48px 40px;
      text-align: center;
    }
    .mock-cta__eyebrow {
      font-size: 10px;
      font-weight: 700;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      color: var(--msm-gold);
      margin-bottom: 14px;
    }
    .mock-cta__title {
      font-family: 'Playfair Display', serif;
      font-size: 28px;
      font-weight: 800;
      color: #fff;
      line-height: 1.15;
      margin-bottom: 12px;
    }
    .mock-cta__title em { color: var(--msm-gold); font-style: normal; }
    .mock-cta__sub {
      font-size: 14px;
      color: rgba(255,255,255,0.6);
      line-height: 1.6;
      max-width: 480px;
      margin: 0 auto 32px;
    }
    .mock-cta__checklist {
      list-style: none;
      display: flex;
      flex-direction: column;
      gap: 10px;
      max-width: 440px;
      margin: 0 auto 32px;
      text-align: left;
    }
    .mock-cta__checklist li {
      display: flex;
      align-items: flex-start;
      gap: 10px;
      font-size: 13px;
      color: rgba(255,255,255,0.7);
    }
    .mock-cta__checklist li i { color: var(--msm-red); font-size: 11px; margin-top: 3px; flex-shrink: 0; }
    .mock-cta__btn {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      background: var(--msm-red);
      color: #fff;
      font-size: 14px;
      font-weight: 700;
      font-family: 'Inter', sans-serif;
      padding: 15px 32px;
      border-radius: 3px;
      border: none;
      cursor: pointer;
      letter-spacing: 0.04em;
      transition: background 0.2s, transform 0.15s;
      text-decoration: none;
    }
    .mock-cta__btn:hover { background: #c4001f; transform: translateY(-1px); }
    .mock-cta__note {
      font-size: 11px;
      color: rgba(255,255,255,0.3);
      margin-top: 14px;
    }

    /* Blur overlay for end of page 4 */
    .mock-page__blur-fade {
      position: relative;
    }
    .mock-page__blur-fade::after {
      content: '';
      position: absolute;
      bottom: 0; left: 0; right: 0;
      height: 80px;
      background: linear-gradient(to bottom, transparent, #fff);
      pointer-events: none;
    }
    .mock-page__blurred-content {
      filter: blur(5px);
      user-select: none;
      pointer-events: none;
    }

    /* ─── RESPONSIVE ───────────────────────────────────────────────── */
    @media (max-width: 1024px) {
      .hero__grid { grid-template-columns: 1fr; gap: 48px; }
      .hero__form-card { max-width: 540px; }
      .about__grid, .istanbul__grid, .cta-bottom__grid { grid-template-columns: 1fr; gap: 48px; }
      .inside__grid { grid-template-columns: 1fr; }
      .inside__sticky { position: static; }
      .audience__grid { grid-template-columns: repeat(2, 1fr); }
      .findings__grid { grid-template-columns: repeat(2, 1fr); }
      .about__img-badge { bottom: -12px; left: -12px; }
    }
    @media (max-width: 768px) {
      .container { padding: 0 20px; }
      .hero__title { font-size: 34px; }
      .findings__grid { grid-template-columns: 1fr; }
      .audience__grid { grid-template-columns: 1fr 1fr; }
      .form__row { grid-template-columns: 1fr; }
      .nav__series { display: none; }
      .ticker__track { flex-direction: column; }
      .ticker__item { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.06); flex: none; }
      .pdf-modal__viewer { padding: 16px; }
      .mock-page__body, .mock-page__header { padding: 20px; }
      .mock-page__stat-row { grid-template-columns: 1fr 1fr; }
    }
    @media (max-width: 520px) {
      .audience__grid { grid-template-columns: 1fr; }
      .footer__inner { flex-direction: column; align-items: flex-start; }
      .hero__actions { flex-direction: column; align-items: flex-start; }
    }